We were tasked to do a blog entry about two theories of Communication and I chose Altercasting. There are two types of Altercasting. One is Manded and another is Tact.
When we speak of Manded, it is how we tell people who they are and how they are supposed to be. An example of this is showbiz. When a manager says to his/her "alaga" that "Artista ka na ngayon, hindi na pwedeng nagpupunta ka kung saan-saan na hindi ko alam kasi mamaya kung anong mangyari sayo. Isa pa, dapat maging mabait yung image mo sa mga tao, mamaya eh masira ka. Diba artista ka na? Hindi ibig sabihin magyayabang ka na, be humble dapat." It really happens most of the time in the world of showbiz.
Another one is Tact. When we speak of Tact, refers to how we put ourselves as senders in a role that "evokes" a natural counter-role for the other. An example would be the current President of the Republic of the Philippines, PNOY. He once said that "Kayo ang Boss ko." In that line, it says that we are the voice of the nation, he would be ready to do actions for the things that we would ask him to. If we see him not following or disliking the people's demand, it would be a bad image for him.
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